Creative Marketing Manager

Що робити

• Developing hypotheses and testing creative concepts across paid social channels (Meta, TikTok)
• Scaling winning concepts and opening new testing directions, including funnels and acquisition
• Conducting creative and competitive analysis of the market, trends, audience behavior, and best practices
• Analyzing test results (CTR, CPA, CPM, ROAS), iterating, and generating new hypotheses
• Preparing clear briefs for designers and following creative through to the final result