Content Manager & PR

Що робити

• Brand voice & positioning — one consistent message and voice across every asset. You build the models: positioning, message house, tone of voice.
• Website content — audit and fix what exists, drive a new-pages plan, and ship conversion-minded pages.
• Blog, case studies & lead magnets — a repeatable, AI-powered content engine: ~6—8 articles/mo + case studies + lead-magnet content (e.g. AI workshops). You co-own lead-magnet strategy with the marketing lead.
• GEO / AI-search visibility — make empat.tech the answer inside ChatGPT, Perplexity, and AI Overviews. This is a headline outcome of the role.
• PR & thought leadership — narratives, pitches, press materials, and prep for podcast/media appearances. (Story-building, not community admin.)