Company: UltiSelf | Location: Remote | Type: Full-Time
The Opportunity
UltiSelf is hiring a rare breed of CMO: a strategist who isn’t afraid to roll up their sleeves and build. We’re a fast-growing, AI-driven subscription brand, and we need a data-obsessed growth leader to own the entire marketing engine — acquisition to retention.
You won’t just manage a team. You’ll architect, execute, and wield AI to scale our user base & revenue fast.
What You’ll Do
Set and execute strategy. Own the growth roadmap — and work right alongside the team to deploy, test, and optimize.
Scale paid acquisition. Direct and optimize high-budget performance campaigns across Meta, TikTok, and Google/YouTube to acquire high-value subscribers.
Own CRO. Constantly test and refine web and app funnels to lift conversion and drive down CAC.
Master mid-funnel and retention. Architect email and SMS lifecycle flows that turn users into loyal, long-term subscribers.
Build with AI. Embed AI and agentic AI into every layer of marketing — creative production, media buying, analytics, and automation. Deploy AI agents to run repeatable work at scale.
Who You Are
The app and subscription expert. Proven track record scaling mobile apps and web-to-app funnels at real scale — think $1M+/month in ad spend, not small budgets at small companies. You know LTV, churn, payback, and paywall optimization cold.
Data-driven. You live in the numbers. You decide on ROAS, cohorts, and hard metrics — not gut feel.
AI-forward. You deeply understand the AI landscape and actively build with it to automate, optimize, and scale. Not a buzzword to you — a tool you use daily.
A player-coach. Elite leadership, but you thrive launching campaigns and writing winning copy alongside your team.
Funnel-obsessed. You know how to structure a funnel that hooks a user emotionally and converts instantly.
Must-Haves
5+ years in performance marketing / UA, with proven leadership (CMO, Head of Marketing, or Head of Growth)
Hands-on Meta Ads expertise, with a proven track record scaling budgets to $1M+ per month in ad spend, profitably
Deep experience with mobile apps, subscriptions, and web-to-app funnels
Hands-on proficiency with AI and agentic AI for marketing
Strong command of attribution, retention, CRO, and lifecycle email/SMS
Hours: Kyiv time, 14:00–22:00
Languages: English B2+ (required); Ukrainian fluent (required)
Nice to Have
Background in health, wellness, biohacking, supplements, or fitness
Experience selling vitamins and nutra
Built custom AI agents or automations for marketing
CRM experience (customer.io, Keap, ActiveCampaign, etc.)
Track record at top-tier product ecosystems / high-performing tech houses
Multilingual (e.g., Spanish)
Why UltiSelf?
We’re building the future of personal optimization with AI. High autonomy, fast pace, and the chance to directly shape a product that changes lives.
To Apply
Send your resume and a brief breakdown of the most impressive subscription funnel you’ve personally scaled — the numbers, your role, and what you did to make it work.
Email: [email protected] or [email protected]. We’ll respond within 3 business days if it’s a match.
