Account Executive (Mid-Market)
PromoRepublic · Remote · Full-time
PromoRepublic is an AI-first franchise marketing platform helping multi-location brands grow across North America, Australia, and the UK.
We work with franchise systems where buying decisions involve corporate marketing teams, operations leaders, and sometimes franchisee networks. These aren't transactional SaaS deals. They require a consultative approach, operational fluency, and the patience to move complex organizations from interest to commitment.
We're hiring an Account Executive to own new logo acquisition across SMB and mid-market franchise brands.
This is a new logo hunting role. Your primary job is to find, qualify, and close net-new accounts — franchise brands operating 20–200 locations who need a more intelligent, execution-focused local marketing platform.
You'll be the second AE on a small, commercially focused team. The pipeline infrastructure is being built. The playbooks are being refined. You'll contribute to both while closing deals.
If you've historically been the person who fills their own pipeline, runs tight discovery, and finds a way to close without waiting for perfect conditions, this role was built for you.
What You'll Own
New Logo Acquisition
Your primary responsibility is sourcing and closing net-new franchise brand customers across the SMB and mid-market segments.
You'll own the full sales cycle from first contact to signed contract:
outbound prospecting and pipeline generation
discovery and qualification
solution framing and demonstration
proposal and commercial negotiation
contract close and handoff to Customer Success
Target accounts typically include:
franchise brands with 20–200 locations
North America primary; ANZ and UK secondary
verticals including food & beverage, home services, health & wellness, retail, and professional services
You'll be expected to carry a meaningful percentage of your pipeline from self-sourced outbound activity. Inbound and marketing-qualified leads will supplement, not replace, your prospecting motion.
Pipeline Development
You'll build and maintain a healthy, well-qualified pipeline with accurate stage and close forecasting.
This means:
consistent outbound activity across email, phone, LinkedIn, and events
tight qualification using a structured framework (ICP fit, buying authority, urgency, budget)
accurate CRM hygiene and forecast discipline
contributing intelligence from lost deals and competitive encounters back into the team
You'll work closely with the Head of Pipeline Generation on campaign-driven pipeline support, but day-to-day prospecting ownership sits with you.
Solution Selling and Demonstration
PromoRepublic is not a simple tool sale. Franchise buyers are evaluating whether your platform can actually change outcomes across a distributed operator network.
You'll need to:
run consultative discovery that surfaces real operational and marketing pain
connect platform capabilities to franchise-specific business outcomes
deliver compelling, customized demonstrations that speak to both corporate and franchisee needs
handle technical and commercial objections with confidence and specificity
involve internal resources — product, CS, leadership — at the right moments without over-relying on them
Strong candidates understand the difference between feature-led demos and outcome-led conversations. We're looking for the latter.
Commercial Execution
You'll negotiate and close deals with accuracy and commercial judgment.
This includes:
structuring deals appropriate to account size and complexity
managing multi-stakeholder buying processes
handling procurement and legal coordination when required
protecting deal economics while maintaining customer trust
flagging expansion potential to CS at handoff
You'll partner with the Head of Customer Success on accounts where CS involvement accelerates clos
