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Head of Retention (iGaming) · Ukraine Tech | Trackr
← Усі вакансії
Head of Retention (iGaming)
Ukraine Tech
Рівень:
lead
Джерело:
djinni.co
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Що робити
Build and lead the retention function for a new Casino & Betting product from the ground up
Develop and execute CRM strategies across email, SMS, push, and on-site channels
Design and manage bonus structures, loyalty programs, and VIP tiers
Segment player base and create personalized lifecycle communication flows
Monitor key retention KPIs (churn rate, reactivation rate, LTV, ARPU) and optimize accordingly
Що очікуємо
3+ years of experience in retention marketing within iGaming (Casino & Betting)
Proven track record of building and scaling retention programs from scratch
Deep understanding of player lifecycle, segmentation, and behavioral analytics
Experience with CRM platforms and marketing automation tools (Optimove, Salesforce, FastTrack, etc.)
Strong knowledge of bonus mechanics, loyalty programs, and VIP management
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