Head of Retention (iGaming)
- Рівень:
- lead
- Джерело:
- djinni.co
Що робити
- Build and lead the retention function for a new Casino & Betting product from the ground up
- Develop and execute CRM strategies across email, SMS, push, and on-site channels
- Design and manage bonus structures, loyalty programs, and VIP tiers
- Segment player base and create personalized lifecycle communication flows
- Monitor key retention KPIs (churn rate, reactivation rate, LTV, ARPU) and optimize accordingly
Що очікуємо
- 3+ years of experience in retention marketing within iGaming (Casino & Betting)
- Proven track record of building and scaling retention programs from scratch
- Deep understanding of player lifecycle, segmentation, and behavioral analytics
- Experience with CRM platforms and marketing automation tools (Optimove, Salesforce, FastTrack, etc.)
- Strong knowledge of bonus mechanics, loyalty programs, and VIP management
Схожі вакансії
Знайдено через trackr.help/feed · Канал: @trackrhelp · Бот для персональних сповіщень: @trackrhelpBot