About Findies
Findies is a social shopping network that helps women discover better products that truly fit their lifestyle. We combine expert recommendations, community, and cashback to make shopping more confident and trustworthy.
Our team is small and hands-on, and we’re looking for professionals who want real ownership and the opportunity to shape and build the business.
As we grow within the $1.19 trillion e-commerce industry, your ability to deliver results and move fast will be essential to our success.
In this role, you will be responsible for product growth using paid marketing in Meta, TikTok, and Google Ads.
About the role
Findies is scaling through multiple product angles — each with its own audience, quiz funnel, and paywall. Funnel performance is the single biggest lever on subscription revenue and today the single biggest bottleneck.
We are hiring a Senior Product Marketing Manager to own funnel performance across one of product units: design and optimise quiz flows & paywalls, run structured experiments, write high-converting copy, analyse data, and develop new product angles.
This is not a brand role and not a pure copywriting role. This is a performance PMM role: your success is measured by paywall conversion, subscription LTV, and rebill rates — not by how the funnel looks.
What you’ll be doing
Own funnel strategy for the Fashion or Beauty unit — set the testing roadmap, prioritise bets by expected value, and report progress to leadership.
Own quiz funnel design and optimisation — question logic, branching, question-to-result mapping — to maximise completion rate and intent signal.
Design and iterate on paywall screens: plan structure, pricing display, urgency elements, trial offers — to maximise subscription start rate.
Run a structured A/B testing engine: hypothesis formation, test design, statistical interpretation, and translating results into go/no-go decisions — at team velocity, not just personal velocity.
Monitor and analyse funnel metrics (quiz CVR, paywall conversion, D0 cancel rate, S1—S2 rebill rate, CPA, LTV) — spot drops, diagnose causes, and act.
Conduct cohort & retention analysis: understand cancel rate patterns, rebill curves, and cohort quality differences across acquisition sources or angles.
Identify, define, and validate new marketing angles — the combination of creative concept, quiz content, and in-app focus for a target persona.
