Team Lead of SMM (Worldwide)

Hi everyone! We are expanding our team and inviting a Team Lead of SMM (Worldwide) to join our fast-growing international project in the iGaming industry.

We are building a product for a global audience and looking for a strong SMM professional who understands iGaming communities, audiences, and social growth in high-competition markets.

We expect:

3+ years of experience in SMM, including experience in a leadership or senior role;

Proven experience in the iGaming industry and other related niches;

Strong understanding of audiences and Web3 communities;

Experience building and managing Telegram and Discord communities at scale;

Deep understanding of player behavior and engagement mechanics in iGaming/Web3 products;

Experience creating and executing global SMM strategies;

Hands-on experience with Discord, Telegram, X (Twitter), Instagram; experience with TikTok and Facebook is a plus;

Understanding of iGaming/Web3 marketing restrictions and GEO-specific compliance requirements;

Experience working in high-risk niches (iGaming, etc.);

Strong analytical mindset and ability to track and interpret engagement and growth metrics;

Experience managing SMM and Community teams;

Ability to plan, structure and prioritize tasks in a fast-paced environment;

English B2 or higher (spoken and written);

Strong communication skills and proactive mindset;

Results-driven attitude and ability to execute quickly;

Ability to work cross-functionally with product, marketing, and growth teams.

Your main tasks:

Develop and implement a global Social Media Strategy for the project across all key platforms (Discord, Telegram, X, Instagram);

Build and scale iGaming communities and maintain strong engagement within them;

Develop and execute content strategies tailored to Web3 and iGaming audiences;

Create and manage content plans for all social platforms;

Lead and coordinate the SMM and Community Management team;

Drive community growth and retention initiatives;

Implement engagement mechanics such as community events, contests, and loyalty activities;