Email Marketing & HubSpot Specialist

Svitla Systems, Inc.

Що робити

Execute and optimize multi-channel cold outreach sequences (primarily Email, with LinkedIn as a secondary touchpoint) by leveraging intent signals and technographics to transform cold prospects into warm MQLs.
Build, QA, and optimize automated trigger sequences in HubSpot (webinar follow-ups, content downloads, etc.) to maximize lead-to-meeting conversion rates.
Build and quality-assure marketing and sales emails across HubSpot and Apollo, managing audience segments, A/B test setups, copy/image rendering, and tracking links (UTMs).
Own the technical health of our domains. Configure and verify authentication protocols (SPF, DKIM, DMARC alignment), manage active warm-up protocols, and run systematic pre-send audits.
Continuously monitor domain and IP reputations using tools like Google Postmaster and MXToolbox to maintain exceptional inbox placement and prevent spam folder routing.

2+ years of hands-on experience in email marketing, lead generation, or marketing operations, specifically within the B2B IT services, SaaS, or IT outsourcing sectors.
Strong experience working with HubSpot, including enterprise-level accounts (Marketing Hub required; Sales or Operations Hub is a major plus), including building complex workflows and custom properties.
Proven track record of managing cold outreach platforms (Apollo, Lemlist, etc.) and a strong understanding of technical deliverability mechanics, DNS settings, and sender reputation.
Data-driven analytical mindset with the ability to build cohesive funnel performance reporting (from open rates to meeting show-rates) and interpret metrics for pivots.
Be comfortable with LLMs and know how to leverage them to scale personalized outreach and automate repetitive tasks without sacrificing message quality (“zero-fluff” copy).

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