Project: SE Ranking YouTube channel (SEO and AI search education for marketers and SEO professionals from in-house teams and agencies)
We are looking for a freelance video scriptwriter to join the production of our YouTube channel. The channel covers SEO, AI search, and marketing workflows, with long-form videos built around real experiments, product use cases, and industry shifts. You will receive a topic brief from the channel manager and own the script from there: research, structure, writing, and full visual directions, all the way to a shoot-ready document. The expected volume is 2-3 scripts per month.
You don’t need to be a YouTube veteran. But you should understand how the platform works, why viewers click, and why they leave. We’ll share our data and playbooks; you bring script craft and the willingness to dig in.
What you’ll do
Write long-form YouTube scripts (8-15 minutes) from a ready topic brief: hook, structure, segments, and payoff
Create scripts for YouTube Shorts that promote each long-form video
Add visual directions to every script: screen recording cues, b-roll ideas, on-screen text, and examples to show at each moment
Build scripts for retention: strong hooks, open loops, re-hooks, pacing, and clear payoff
Research topics deeply enough to write with authority: SEO concepts, AI search developments, search industry trends, SEO tools, and real data
Write in the brand’s voice and keep the channel’s tone consistent
Iterate quickly: expect 1-2 revision rounds per script with the channel manager
Adapt product tools and features into viewer-facing benefits
What we’re looking for
Experience writing scripts for video: at least 1 year of hands-on work with YouTube or similar formats
Writing samples or a portfolio: published videos are great, but strong scripts in any format work too
Strong understanding of storytelling structure: setup, tension, payoff, and how to keep a viewer wanting the next line
Strong English (B2-C1 level) writing that reads the way people actually talk: short sentences, everyday language
Good knowledge of YouTube mechanics: formats, retention, packaging, audience behavior, and best practices
Familiarity with SEO or digital marketing
Ability to follow and adapt to defined editorial guidelines and tone of voice: you’ll be writing inside an established style system
Ability to think in visuals, not just words: every line should answer “what is on screen right now”
Comfort with direct feedback and fast turnaround
Reliability on deadlines: production dates depend on the script being ready
Experience using AI tools in your workflow: Claude, ChatGPT, or Gemini for research, writing, and image generation
Nice to have
Contributing your own video ideas and angles beyond the provided briefs
Comfort writing supporting texts (descriptions, titles, thumbnail concepts) when needed
Hands-on experience with SEO tools (SE Ranking, Ahrefs, Semrush, or similar)
Experience scripting for B2B SaaS channels
About SE Ranking:
SE Ranking is the company behind a powerful and intuitive SEO platform trusted by over a million businesses, agencies, and SEO professionals since 2013.
The software began as an instrument for monitoring and reporting on web page rankings and grew into a completely integrated SEO platform with over 30 tools that provide reliable data with clear insights for every step of the SEO process and allow the crafting of complex SEO strategies. With a commitment to simplicity and effectiveness, the SE Ranking platform boasts a clean, user-friendly interface tailored to make website optimization easy to access and painless to scale.
The SE Ranking workplace comprises 150+ talents from all over the globe. As a remote-first company, we strive to offer every team member a proper work-life balance. We take care of our employees’ physical and mental health by providing them with the relevant benefits. We value curiosity, creativity, dedication to life-long learning, transparent int
