About the product
We're building a web product in the AI Girlfriend niche — one of the fastest-growing segments in the AI industry. The product is actively scaling, and we're now strengthening our performance marketing team.
What you'll be doing
Launch, manage, and scale advertising campaigns in Meta Ads (Facebook/Instagram) with budgets of $100,000/month and up;
Develop and test hypotheses across creatives, audiences, funnels, and landing pages;
Analyze unit economics daily (CPA, ROAS, CPI, LTV, ROMI, etc.) and make fast decisions on campaign optimization;
Work closely with the creative team: write briefs, test hypotheses, cut underperforming combos;
Scale successful campaigns without losing efficiency;
Track trends and changes in Meta's policies, quickly adapt strategy;
Collaborate with the analytics and product teams to improve funnel performance.
What we're looking for
6+ months of Meta Ads media buying experience, with recent, active experience — at the time of applying, you should be running or have very recently run campaigns;
Proven track record managing ad budgets of $100,000+/month on Meta accounts;
Deep understanding of performance marketing metrics and data-driven decision-making;
Experience with web products (landing pages, funnels, conversion tracking);
Experience scaling campaigns without a sharp drop in efficiency;
Self-driven, fast decision-making, ownership of results.
Nice to have
Experience in AI products, dating, or dating web products;
Experience working with a creative team and generating your own creative hypotheses;
English language proficiency.
What we offer
Fully remote work format;
Working with a large-scale, growing product and real advertising budgets;
Direct impact on product growth and fast decision-making without unnecessary bureaucracy;
Terms discussed individually based on interview results;
Offer is formed in EUR.
