User Acquisition Manager (Radiotech)
Gismart
- Формат:
- повний remote
- Джерело:
- jobs.dou.ua
Що робити
- Own and lead user acquisition strategy for Hello Piano across paid channels.
- Partner closely with the creative production team to brief, test, and iterate on ad creatives (including playables, video, and static assets) that drive performance.
- Analyze campaign performance across channels, translating data into actionable insights and optimization recommendations.
- Identify and lead expansion into new geographies, adapting acquisition strategy and creative to local market dynamics.
- Build and maintain automation and auto-rules processes to optimize bidding, budget allocation, and campaign management at scale.
Що очікуємо
- 2+ years of experience in user acquisition / performance marketing.
- Proven track record managing paid UA campaigns across major channels (Meta, Google, AppLovin, TikTok, etc.) with meaningful budget ownership.
- Strong analytical skills — comfortable working with LTV, ROAS, CPP, retention, and cohort-based metrics.
- Experience with MMPs and analytics tools (AppsFlyer, Adjust, or similar).
- Hands-on experience building or managing automation/auto-rules for bid and budget optimization.
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