User Acquisition Manager (Meta Ads)
- Джерело:
- djinni.co
Що робити
- Paid acquisition: set up, launch, optimize, and scale campaigns across Meta Ads, TikTok Ads
- End-to-end UA: generate hypotheses, run tests, evaluate audiences, and scale what performs
- Creative analysis and iteration: review creative performance, identify what drives results, and coordinate updates with the design and video team based on the data
- Angle research: explore and test new messaging angles and hooks to find winning approaches
- Metrics and economics: track core KPIs (CTR, CPI, CAC, ROAS, LTV, Trial-to-Paid, Renewal Rate, Payback Period) and base decisions on data
Що пропонуємо
- Remote work, comprehensive salary
- Resources to scale hypotheses that work
- Little bureaucracy and quick decisions with no lengthy approval chains
- The opportunity to join the buying team as one of its first key members and have a real impact on the product
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