Sportsbook Retention specialist
- Джерело:
- djinni.co
Що робити
- Sports Loyalty Program
- Own the sports loyalty program: mechanics, tiers, rewards, and economics.
- Continuously develop and optimize the program: identify what drives retention, what does not work, and what should be changed — all backed by data.
- Ensure alignment between loyalty and gamification so that the mechanics reinforce rather than conflict with each other.
- Gamification
Що очікуємо
- 2+ years of experience in Retention/CRM within iGaming, including mandatory hands-on experience specifically with the sports betting vertical. Be prepared to discuss 2–3 campaigns: the event, mechanics, target segment, and achieved uplift.
- Hands-on experience working with a CRM platform. Smartico is a strong advantage; Optimove, Fast Track, and Symplify are also relevant. You should
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