Hygge Software is looking for a Sales Coordinator to organize and improve the work of our lead generation and sales team. You will be the person who knows how outbound works in practice and makes sure the process runs smoothly, from first message to qualified lead.
This is a hands-on role. We need someone who has set up outreach themselves, not only someone who has worked with a team or watched the numbers.
What you’ll do
— Coordinate the daily work of the lead generation team: tasks, priorities, quality of outreach, handoff of leads to sales
— Set up and maintain LinkedIn outreach (profiles, targeting, sequences, limits and account safety)
— Set up and run email campaigns: domains and mailboxes, warm-up, deliverability, sequences
— Write and test outreach messages that get replies (hooks, personalization, follow-ups)
— Implement and improve AI-based automation (Claude and other tools) for prospecting, data enrichment, personalization, and reply handling
— Document processes and playbooks, and onboard new team members
— Work with marketing on ICP, messaging, and content so outbound and marketing support each other
— Track the funnel (reply rate, meetings booked, lead quality) and suggest improvements based on data
What we’re looking for
— Experience in lead generation or sales operations, ideally in a team with a dedicated lead generation department
— Hands-on experience setting up LinkedIn and cold email outreach yourself
— Understanding of what makes people reply, and why more messages doesn’t mean better results
— Experience using AI tools and automation (Claude, LLM-based workflows, no-code/low-code tools) in your daily work
— Process-oriented mindset: you can explain, document, and improve a working system
— Some experience working with marketing, and an understanding of positioning and messaging
— Good organizational skills and clear communication
— English: [Upper-Intermediate+]; Ukrainian/Russian: [fluent]
Nice to have
— Experience in [IT outsourcing / B2B services / SaaS]
— Experience with tools like [HubSpot, Pipedrive, Apollo, Clay, Lemlist, Instantly, Sales Navigator]
— Experience training or onboarding junior lead generation and sales specialists
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