Retention Manager
- Джерело:
- djinni.co
Що робити
- Develop and launch omnichannel CRM campaigns (email, push, SMS, in-app, etc) within the agreed retention and monetization strategy;
- Build and maintain user segmentation based on behavioral and product metrics;
- Form and test reactivation and churn-reduction hypotheses within assigned segments;
- Run A/B, multivariable tests, document results, and draw data-driven conclusions;
- Analyze the performance of your own CRM activities (CR, ARPU, Retention, bonus engagement) and prepare regular reporting;
Що очікуємо
- 2+ years of experience in CRM/Retention, ideally in iGaming or a similar high-frequency industry (e-commerce, fintech);
- Solid understanding of key metrics: DR, OR, CTR, LTV, ARPU, CR, Retention Rate, Churn Rate, ROMI;
- Hands-on experience with CRM/marketing automation platforms (e.g. Optimove, Customer.io, or similar);
- Good analytics skills;
- Experience running tests and interpreting statistically significant results;
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