PPC Specialist (Google Ads)
- Джерело:
- djinni.co
Що робити
- Develop, execute, and manage PPC campaigns primarily on Google Ads (Search, Display, Performance Max, Local Services Ads).
- Identify and target key audience segments to optimize conversion rates and achieve cost-per-acquisition (CPA) goals.
- Conduct market research and competitor analysis to uncover opportunities for campaign improvement.
- Monitor and analyze campaign performance using Google Analytics, Google Tag Manager, and Google Ads Editor.
- Optimize campaigns based on performance data, utilizing A/B testing, bid strategies, and keyword/search-term analysis.
Що очікуємо
- 2+ years of proven, hands-on experience managing Google Ads campaigns.
- Experience working with the US/EU and other English-speaking markets.
- Deep, confident knowledge of Google Ads, Google Analytics, Google Tag Manager, and Google Ads Editor.
- Strong analytical skills and attention to detail; ability to interpret complex data and make data-driven decisions.
- Excellent communication and teamwork skills.
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