About the Role:
We’re looking for a mid-level PPC Specialist who confidently manages e-commerce accounts in Google Ads and is excited to work directly with English-speaking clients.
Must-have skills
Google Ads (the core of the job)
2–3+ years of hands-on work with Google Ads on performance projects;
Performance Max and Shopping: launching from scratch, ramping up, ongoing optimization;
Search: keyword research, account structure, negative keywords, bidding strategies;
Remarketing and audience work;
Product feeds: writing specs, QA, refining them for PMax/Shopping;
Experience with budgets from $5,000/month per account.
E-commerce specifics
Understanding of ROAS, CPA, CR, AOV and margin — and what to do when a metric drops;
Work with large catalogs (10,000+ SKUs) and category-level structure;
Seasonal planning: BFCM, holidays, promo periods.
Analytics
GA4 at working level: building reports, analyzing conversion paths, checking that events fire correctly;
Google Tag Manager: understanding how goals are set up and the ability to trace a data issue;
Google Sheets / Excel: pivot tables, basic formulas, preparing a report on your own without an analyst;
A/B testing of ads and creatives.
Communication
English B1 (Intermediate) or higher, spoken: running calls and email threads with clients yourself;
Writing ad copy in English;
Explaining results to a client in plain language;
Running 4–5 projects in parallel without daily micromanagement.
Nice to have
Meta Ads — at least one project (lead gen or e-commerce);
Experience with US / UK / EU markets;
Data Studio — building dashboards for client reporting;
AI tools (ChatGPT / Claude) for scripts, routine automation, report preparation;
Microsoft Ads (Bing);
Understanding of statistical significance in testing;
TikTok Ads, LinkedIn Ads, Amazon Ads;
Landing page optimization, basic UX understanding.
We don’t expect the whole “nice to have” list. One or two items plus the willingness to learn the rest is enough.
