Focus: Paid lead-gen for Fintech and regulated financial verticals across the Gulf (SA, AE, KW, BH, OM, QA) and European markets.
Our client's company is a performance-media company operating across multiple verticals, gaming and finance - running the full funnel from traffic to conversion. One of their products is a financial-intelligence platform for retail traders (localized Arabic and beyond), launching imminently, which is expected to go live soon: first across the Gulf markets, then Europe.
They are looking for a Media Buyer who can help them launch and scale the marketing activity around the new product.
This person has personally owned the entire chain: ad account → tracker → cloaker → landing page → CRM → back-signal to the platform.
Not a button-pusher. Someone who understands why a lead is cheap but worthless, and how to fix it.
What you'll own:
Plan, launch, and scale paid lead-gen campaigns across Meta (FB/IG), Google Ads (Search), TikTok, and native (Taboola/Outbrain) in highly competitive Fintech and financial verticals.
Build and manage the tracking & cloaking stack end-to-end:
Deploy advanced cloaking techniques and manage platforms like Keitaro (landers, campaign routing, macros, traffic distribution), ensuring seamless traffic flow from tracker → CRM → pixel/CAPI attribution.
Optimize toward downstream lead quality (qualified lead / deposit), not just CPL - using Conversion API events, Conversion Leads optimization, and value-based lookalikes.
Own instant-form vs landing-page decisions, funnel structure, and A/B testing of angles, creatives, and forms.
Partner on RTL Arabic landing pages and creatives (video/static), including short-form video for the feed.
Keep ad accounts compliant and healthy in a high-scrutiny vertical: ad-policy, advertiser/business verification (BOV), and platform certification.
Read the numbers daily and reallocate: CPL, cost-per-qualified-lead, cost-per-deposit, lead→qualified rate, payback.
Must-have experience:
3+ years buying media in financial / high-risk verticals (capital markets, forex/CFD, crypto, or comparable regulated/aggressive verticals).
Hands-on Keitaro (or an equivalent tracker Binom, RedTrack, Voluum) landers, campaigns, macros, filters, traffic routing. This is not optional.
Proven work with a full tracker ↔ CRM ↔ pixel/CAPI pipeline - you understand postbacks, lead statuses, and server-side events, not just the ads manager.
Real experience optimizing for lead quality / conversion events downstream, not just cheap form-fills.
Comfort with ad-account compliance, verification, and getting creatives through review in a regulated vertical.
Data-driven and self-directed you diagnose from the data and act, without hand-holding.
Strong plus:
Meta Conversions API setup and server-side tracking.
Automation tooling (Make / Integromat / Zapier) to wire forms, CRMs, and pixels together.
Broker / affiliate ecosystem experience (offers, payouts, postbacks).
Product-analytics tooling (Microsoft Clarity, PostHog) and email/deliverability awareness.
Experience framing regulated / Shariah-compliant financial products for compliant advertising.
How we measure success:
CPL → cost per qualified lead → cost per deposit, lead→qualified rate, ROAS / payback window, and account health (no policy strikes or bans). We care about qualified, depositing traders — not vanity volume.
