Media Buyer
- Джерело:
- djinni.co
Що робити
- Launch retargeting and performance campaigns;
- Manage the structure of retargeting campaigns;
- Technical setup: pixel integration, postback configuration;
- Inventory management: maintaining whitelists and blacklists of publishers and domains in DSP;
- Creative performance analysis and briefing for the design team based on CTR and conversion data;
Що очікуємо
- User acquisition: 0.5+ years of proven track in building marketing retention campaigns for a consumer product through ad networks;
- Understanding of attribution models (post view vs click) and conversion deduplication;
- Work with creatives, experience with setting up tasks for video creatives;
- Ability to identify issues within campaigns and develop solutions quickly;
- Understanding user journey, user segmentation, engagement, and customer experience;
Схожі вакансії
З блогу Trackr
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