Media Buyer (Facebook Ads)

RISK Inc

Що робити

Campaign Management: Plan, execute, and scale high-performing Facebook ad campaigns to achieve core business objectives.
Audience Targeting & Segmentation: Leverage Facebook’s full audience toolkit to build, test, and optimize highly targeted segments based on demographics, user behavior, and custom/lookalike data.
Optimization & Performance Analysis: Continuously track key performance metrics (CPC, CPM, CPA, ROAS, Retention) and optimize campaign settings and budget allocation to hit efficiency goals.
Creative & Copy Collaboration: Partner closely with creative and copy teams to ideate, brief, test, and iterate on high-converting ad concepts.
Budget Management: Oversee campaign budgets with a high degree of precision, ensuring optimal spend distribution and maximum ROI without overspending.

Proven Experience: Successful track record as a Facebook Media Buyer, ideally within an agency, iGaming, or fast-paced performance marketing environment.
Analytical Mindset: Deep understanding of key performance metrics (CPA, CPC, CPM, ROAS, Retention) paired with advanced skills in Excel / Google Sheets.
Technical Stack: Proficient with Meta Ads Manager, Facebook Pixel setup, Conversions API (CAPI), and web analytics platforms (Google Analytics).
Data-Driven Creativity: Ability to turn campaign performance data into actionable creative briefs and winning hooks.
Soft Skills: High self-discipline, meticulous attention to budget allocation, and strong collaborative skills for cross-team alignment.