Leadgen Specialist B2B

Що робити

• Develop, execute, and optimize B2B lead generation strategies focused on high-quality leads for the Sales and Partnership teams.
• Build acquisition funnels tailored to specific iGaming B2B segments, including affiliate teams, arbitrage/media buying teams, operators, investors, and platform buyers.
• Identify and validate target accounts based on the company’s ICP, GEO priorities, business model, traffic potential, and commercial fit.
• Create and manage outreach campaigns across LinkedIn, email, Telegram, event networking apps, paid channels, webinars, and other relevant digital platforms. Generate relevant contacts and help book online and offline meetings with qualified prospects.
• Craft personalized outreach messages in cooperation with the Marketing and Sales teams and initiate first-touch conversations with targeted prospects.