Lead CRM Retention Manager
- Рівень:
- lead
- Джерело:
- djinni.co
Що робити
- Own and develop the end-to-end B2C retention strategy, from onboarding and activation through engagement, loyalty, churn prevention, reactivation, and win-back.
- Build and continuously improve the retention framework, processes, KPIs, reporting, and performance measurement approach.
- Analyze player behavior, cohorts, and lifecycle performance to identify churn risks, engagement opportunities, and high-value segments.
- Develop advanced player segmentation based on lifecycle stage, activity, value, profitability, behavioral patterns, and engagement.
- Build and optimize CRM and lifecycle communication flows across different player segments and lifecycle stages.
Що пропонуємо
- Experience with or strong understanding of the US Sweepstakes / Social Casino model, including dual-currency mechanics, purchase and redemption flows, player lifecycle specifics, and product economics.
- Experience working with CRM/CDP and marketing
Схожі вакансії
З блогу Trackr
Усі статті →
Знайдено через trackr.help/jobs · Канал: @trackrhelp · Бот для персональних сповіщень: @trackrhelpBot