🌍 Full-time | Remote with hubs in Kyiv, Warsaw and Riga | Mental Health Tech
💙 pleso therapy is one of the fastest-growing mental health startups in Central-Eastern Europe. We’re building the mental health platform of the future – a trusted space for people to find support when they need it most. With hundreds of therapists on board and thousands of sessions every month, we’re already changing lives.
The most iconic Ukrainian business of 2021 according to AIN.UA.
We’re looking for a Junior User Acquisition Specialist / PPC Specialist (Google Ads) to join our marketing team and support the day-to-day management and optimization of our Google Ads campaigns across Ukraine, Poland, Romania, and the UK.
You’ll work directly with our User Acquisition Lead, who will remain responsible for strategy and key decisions while helping you develop your technical and analytical skills.
💡 This role is ideal for someone who wants to deepen their Google Ads expertise, work with meaningful products across European markets, and grow under the direct mentorship of an experienced User Acquisition Lead.
🎯 Your Impact Areas
Manage and optimize Google Ads campaigns across Ukraine, Poland, Romania, and the UK
Work with Search, Performance Max, and Demand Gen campaigns
Support daily campaign operations, including budget and bid adjustments, audience management, search query analysis, and ad updates
Monitor campaign performance and prepare regular reports
Analyze results and identify opportunities to improve user acquisition and Customer Acquisition Cost
Review campaign settings carefully and ensure changes are implemented accurately
Collaborate with the User Acquisition Lead, marketing designer, and analyst on creatives, hypotheses, and priorities
Use AI tools to speed up data analysis, ad copy creation, and other routine tasks
Identify opportunities to automate existing Google Ads workflows
Gradually take ownership of assigned campaigns and markets
Propose and test new optimization hypotheses as you grow into the role
🧠 Your Superpower Stack
At least 6 months of hands-on experience with Google Ads; 1+ year would be a strong advantage
Practical experience with Search and Performance Max campaigns
Experience working with web products, lead generation, subscription-based products, or mobile applications
Understanding of core performance marketing metrics and the relationships between campaign actions and results
Experience managing meaningful advertising budgets; experience with monthly budgets of $20,000–$40,000+ would be an advantage
Strong attention to detail and the ability to spot errors before they affect campaign performance or budget
Logical and analytical thinking — you make decisions based on data and can explain the reasoning behind them
Willingness to work with routine and manual campaign tasks while maintaining accuracy
Curiosity and persistence when investigating problems or unfamiliar topics
Ability to acknowledge what you don’t know, ask thoughtful questions, and learn from feedback
Openness to productive discussion - you can defend your point of view while remaining open to other perspectives
Basic proficiency with AI tools for ad copy generation, data analysis, or workflow automation
English level of B1 or higher
It would be a plus if you have:
Experience with Demand Gen or Meta Ads
Experience running campaigns in European markets
Basic knowledge of GA4 or Looker Studio
Experience with quiz funnels or a good understanding of how they differ from standard landing-page funnels
Experience working in a performance marketing agency with lead generation, product, or app-based clients
🧩 Recruitment process for this position:
Introductory call with the Recruiter - up to 30 minutes. A conversation to discuss your experience, motivation, expectations, and alignment with the role.
Short test assignment. A practical task designed to evaluate your Google Ads knowledge, analytical thinking, and
