Hi! We’re Applyft, a product IT company building mobile and web solutions for millions of users. Starting our path with Geozilla, we’ve grown into an ecosystem of 6 products. Our portfolio spans across several niches: Family Safety, Parental control and AI Spheres.
We’re looking for a Growth Product Lead to strengthen our Product team and drive the global scaling of our products. This is a high-impact leadership role — you’ll own product development across the entire company portfolio and lead a cross-functional team of Product Managers, Designers, and CRM Managers.
You’re a great fit if you have:
3+ years in PMM / PdM / Growth Product roles, with proven experience leading a team or function
Strong skills in task-setting and communication with dev and design teams
Deep, hands-on experience with A/B testing
Analytical skills (Amplitude / Tableau / Looker or similar)
A track record in CRO optimization
Real experience with monetization, unit economics, subscriptions, and billing models (pricing, offers, upsells) — and a data-driven mindset to match
Solid understanding of mobile app and web industry trends, onboarding best practices, and web-to-web / web-to-app funnels
Experience hiring and onboarding PMM/product specialists
A history of standardizing and scaling processes for a PMM function across multiple products
Will be a plus:
Experience launching projects from scratch to full delivery (especially in marketing)
Additional experience in marketing, product, or analytics
Understanding of release and store-review processes
Experience managing PMM work across several products/units in parallel
What you’ll do:
Strategic vision for the PMM function across all products — partnering closely with Growth Managers to align PMM strategy with unit growth goals
Backlog ownership, from idea to launch, with sharp prioritization
Market research and identifying (then implementing) the monetization models that actually move the needle
Deep-dive work with analytics, metrics, and financial performance
Cross-functional collaboration to scale products within their category
Hiring and onboarding new PMM talent
Running regular team checkpoints, offering hands-on technical support, and sharing your lead-level expertise
Driving alignment across and within teams
Building and standardizing processes for the PMM function
Leading training and knowledge-sharing initiatives, both within the team and beyond
We offer:
Remote-First culture: We provide a flexible working schedule and you can work anywhere in the world.
Health taking care program: We provide Health insurance, mental health support (psychologist compensation), sport compensation, and 20 paid sick days.
Personal Equipment Policy: We provide all necessary equipment for your work. For Ukrainian employees we also provide Ecoflow.
Vacation Policy: Each employee in our company has 20 paid vacation days and extra days on the occasion of special events.
Knowledge sharing: We are glad to share our knowledge and experience in our internal events.
English Lessons: We provide corporate English lessons to support your professional and personal growth.
Professional Development: Annual learning budget for courses, training, certifications, and conferences.
Public Holidays: You receive days off according to the official public holidays of your country of residence.
Coworking Compensation (Ukraine): We provide coworking space compensation for employees located in Ukraine.
Hiring process: Recruitment Screen 👉Tech interview 👉 Final interview 👉Reference check 👉 Job Offer
