Dating Media Buyer (FB)
- Джерело:
- djinni.co
Що робити
- Launching and managing advertising campaigns across multiple traffic sources (Meta/Facebook Ads, Google UAC, Unity Ads, Moloco, Taboola and other native ad networks).
- Daily campaign optimization to achieve target KPIs (ROI, CPA, EPC, uEPC, CR, LTV).
- Performance analysis and decision-making based on data.
- Creating testing plans and running A/B tests for creatives, audiences, placements and bidding strategies.
- Finding profitable combinations of GEO / Offer / Creative / Audience / Traffic Source.
Що очікуємо
- 2+ years of experience as a Media Buyer / User Acquisition Manager.
- Experience with one or more traffic sources:
- Meta (Facebook) Ads - is a must
- Strong understanding of performance marketing metrics:
- ROI
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