CRM / Retention Manager
- Джерело:
- djinni.co
Що робити
- Develop and execute the CRM / retention strategy for our iGaming products.
- Build and optimize the entire customer lifecycle: onboarding, activation, retention, reactivation, and churn prevention.
- Design automated CRM campaigns and customer journeys based on player behavior, lifecycle stages, and business goals.
- Segment audiences and personalize communications to improve engagement, conversion, and retention.
- Develop and test retention and reactivation mechanics, offers, and bonus strategies.
Що очікуємо
- Proven experience in CRM, Retention, or Lifecycle Marketing, preferably within iGaming.
- Strong understanding of the iGaming customer lifecycle and retention strategies.
- Experience designing and managing automated CRM campaigns and customer journeys.
- Hands-on experience with audience segmentation and personalized communications.
- Understanding of CRM channels, including Email, Push Notifications, SMS, and In-app messaging.
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