Creative Lead
- Рівень:
- lead
- Джерело:
- djinni.co
Що робити
- Generate and test creative hypotheses for paid channels (Meta Ads, TikTok Ads, Google Ads, etc.)
- Develop static and video creatives, UGC formats, and product demos tailored to different audience segments
- Craft offers and USPs around the product's core advantages: speed (lessons in minutes, not hours), hands-on practice on real projects, monetizable outcomes
- Analyze creative performance metrics (CTR, CPI/CAC, hook rate, trial/subscription conversion) in collaboration with performance marketers
- Run A/B tests on creatives, draw conclusions, and iterate
Що очікуємо
- 1.5–2+ years of experience as a creative or performance marketer
- Understanding of user acquisition unit economics (CPI, CAC, LTV, ROAS)
- Hands-on experience creating creatives for Meta/TikTok/Google Ads (strong creative intuition + real examples to show)
- Ability to work with data: draw conclusions from metrics, not just make things look good
- Basic skills in Figma/Canva or the ability to brief designers effectively
Що пропонуємо
- Experience in EdTech / AI products / mobile subscription apps
- Experience creating demo content that shows the product in action (screen recordings, UGC reviews)
- Experience working with performance teams on products with high-frequency usage cycles (daily use, gamification, streaks).
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