What to expect of your role:
Lead and scale user acquisition for an iGaming brand across LATAM (Argentina, Colombia, Chile, Peru, Mexico). Build and manage a cross-channel acquisition team and agency/affiliate ecosystem, own channel budgets, forecasting and media-mix allocation, and run continuous testing to optimise performance. Set and track KPIs, drive cross-team collaboration and accountability, investigate and resolve underperformance end-to-end, and focus relentlessly on funnel optimisation.
What you need to succeed in this role:
6+ years in performance marketing/acquisition with at least 3+ years leading teams in
iGaming, betting or adjacent verticals (fintech, gambling, sports media);
Proven track record of scalable acquisition in LATAM, with demonstrable results in
Argentina, Colombia, Chile, Peru and Mexico. Provide metrics (e.g., CAC, ROAS,
deposit rates, LTV) from past campaigns;
Deep expertise in paid media, programmatic, Google Ads, Meta Ads, native/social
channels, SEO, Social Media platforms, and affiliate marketing;
Strong analytical skills: cohort analysis, LTV modeling, multi-touch attribution, BI
tooling (QS, Power BI) and advanced Excel;
Experience managing big budgets and optimising for profit-driven KPIs;
Leadership experience: hiring, structuring teams, performance management and cross-
functional collaboration;
Familiarity with iGaming compliance, advertising restrictions, payment flows,
fraud/KYC and responsible gaming best practices in LATAM;
Excellent Spanish (native or near-native) and fluent English. Portuguese proficiency is a
plus;
Data-driven, hands-on and comfortable in fast-paced, test-and-learn environments.
You will be expected to:
Define and execute LATAM acquisition strategy (paid, PPC/Google, social media, SEO,
affiliates);
Build, hire and manage the acquisition team where needed (media buyers, PPC, SEO,
SMM, affiliates, analytics);
Own channel budgets, bidding strategies, Forecasting and managing the media mix;
Run a constant experimentation program: design, prioritise and execute A/B and
multivariate tests across creative, targeting, landing pages and offers; iterate rapidly based
on results;
Drive accountability: require collaboration from Product/CRM/Legal/Finance/PSP/CS
and “documented” justification for underperformance;
Set, track and deliver on KPIs;
Investigate and resolve underperformance end-to-end (tracking, creatives, traffic quality,
payments, product, communication, etc.);
Focus and optimize the funnel (traffic → registration → deposit → retention) and reduce
leakage;
Manage agencies, affiliates and partners’ contracts;
Implement tracking/attribution and deliver regular performance reports and forecasts;
Localise campaigns for Argentina, Colombia, Chile, Peru and Mexico; ensure regulatory compliance.
About our corporate culture:
As an international team, we are motivated by the freedom to do our best work. Our employees are autonomous and responsible for their projects, taking the initiative when necessary, not giving up on their opinions, and speaking freely. We invest in the potential of each person, confident that together, our skills will shape the company’s future success.
Reasons to join us:
Our positive workplace atmosphere creates a culture of collaboration and support, making it a place you’ll love working in;
We offer competitive compensation and regular career development reviews to motivate you to reach your full potential and love the work you do;
With flexible working hours and remote options, you’ll love the freedom to work on your terms;
We offer a generous vacation and sick leave policy, allowing you to take time off and enjoy a work-life balance;
You’ll love working here because we provide financial assistance for professional development, helping you stay ahead of the curve and love your career path;
Our Educational Allowances give you the opportunity to expand your knowledge and experience, not only in your
