Full ownership and supervision of Drop Team activities: strategy, operational management, and results.
Development and presentation of quarterly/yearly drop strategy to management: goals, markets, schemes, budgets, expected traffic, and revenue.
Designing and continuously improving the team’s operational processes: screening checklists, purchase criteria, deployment standards, and monitoring protocols.
Managing the direction’s budget: planning expenses for domains, hosting, content, and tools.
Making final decisions on strategic domains: participation in auctions for key lots, negotiations with brokers, and approval of major purchases.
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Expert-level proficiency across the full spectrum of drop strategies: ability not only to execute but also to design hybrid schemes tailored to specific goals and markets.
Proven experience in building and scaling drop operations from scratch: process formalization, hiring and onboarding teams, developing internal standards (SOPs, checklists, scoring models), and maintaining quality control across all levels.
Deep understanding of the economics behind the drop direction: P&L management for domain pools, ROI modeling by schemes and clusters, quarterly/yearly budgeting, and investment justification to the business.
Experience managing teams of 5+ people: setting individual KPIs, conducting regular 1-on-1s, performance evaluations, specialist development, training, conflict resolution, and motivational meetings.
Strategic market-level vision with the ability to adapt strategy in real time.
Participation in developing internal tools or processes: SOPs, screening checklists, domain evaluation frameworks scalable across the team.
Experience building drop operations across multiple markets simultaneously (UK + NL or UK + CA), taking into account regulatory differences and SERP behavior.
Team-level automation expertise and training teams to work within automated processes.
Experience building and managing partnership networks: relationships with donors, outreach teams, and content brokers.
Understanding of the product side of the affiliate business.