Who we are?
Vogelkop is a real estate development and construction company focused on residential projects in premium locations.
We acquire land and properties, redesign and rebuild them, and bring projects from concept to completion.
We already have multiple completed and ongoing projects, along with a large library of raw content such as drone videos, construction progress footage, behind-the-scenes materials, site updates, and project visuals.
Now we need someone who can turn this material into a clear content direction, structured content plan, and consistent digital presence.
The goal of this role is to become our internal content engine. Someone who can understand the company, create strong content ideas, plan what should be published, and coordinate the right people to execute it.
What will you do?
Create monthly content plans for Instagram;
Develop creative content ideas based on our real estate and construction projects;
Decide what should be posted, why it should be posted, and how each post connects to the wider brand story;
Turn raw project materials into clear content briefs for editors, copywriters, designers, or internal team members; (!) We will not require you to create, edit, and write content. There will be a dedicated team for it which you will be a part of.
Coordinate a small content team or freelancers to make sure tasks are completed properly;
Give clear direction on the hook, story angle, visual style, and purpose of each piece of content;
Build a simple and practical content system that can be followed consistently;
Organise content around project progress, behind-the-scenes updates, educational posts, credibility content, and before/after materials;
Manage the posting schedule and make sure content is prepared on time;
Review content before publishing to make sure it fits the brand direction;
Track basic performance and suggest what should be improved or tested next;
Help build a digital presence that works as a portfolio and lead-generation channel;
What success looks like?
A clear monthly content plan is created and followed consistently
Raw construction and real estate materials are turned into strong content ideas and clear briefs
