Data-driven User Acquisition Manager
- Джерело:
- djinni.co
Що робити
- Execute and optimize global UA campaigns across Meta, Google, AppLovin, Unity, and others
- Own the full marketing funnel: drive ROAS performance against targets; manage and shift budgets based on day-to-day performance of CPIs and LTVs
- Partner with the creative team to brief, test, and iterate on top-performing UA videos, playables, and CPPs
- Manage MMP workflows (AppsFlyer, Firebase) to ensure accurate tracking and troubleshoot attribution discrepancies
- A/B testing: design and run experiments on optimization types, event strategies, audience segments, and storefront designs (ASO); ASO experience for conversion and discoverability optimization is a plus
Що очікуємо
- Basic understanding of digital marketing metrics (CPI, CPA, ROAS, LTV)
- Understanding of the user acquisition funnel
- Familiarity with the mobile market (App Store / Google Play)
- Ability to work with data, draw insights, and identify patterns and trends within large datasets
- Advanced Excel / Google Sheets skills
Що пропонуємо
- Experience in running ad campaigns (including personal projects)
- Experience in gamedev or mobile apps
- Experience with A/B testing
Схожі вакансії
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